LEVRD
Matt was paying hundreds a month for a platform that no longer fit his business. He cancelled it before we'd even finished his new site.
Matt had been hosting paywalled content on Uscreen, paying a significant monthly fee. Then his model changed. He moved to free content with sponsor revenue, which meant he needed reach, not a paywall. He needed an audience, not subscribers paying to watch.
We worked through what the site actually needed to do. YouTube is where the algorithm works in your favour. Likes, comments, and subscribes compound over time. The website’s job was to build enough trust and credibility that a visitor would make that short trip over and hit subscribe. Not to be the destination itself.
Matt cancelled Uscreen before the site was even finished.
Technically, the YouTube feed is pulled at build time using the YouTube Data API — no client-side calls, no runtime cost, no CMS required. A scheduled daily rebuild keeps the content current automatically.
Intentionally, only the latest video is embedded to be watched on the site. Previous show thumbnails then act as a CTA to take visitors to the LEVRD YouTube channel.